Initiative - Manager, Digital Partnerships
IPG Mediabrands
Brooklyn, US
4d ago

Position Summary

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop, and execute on all digital media plans from inception to completion.

The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable team work, resource / allocation, growth and development.

The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division.

The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

  • Client
  • Communicate with clients on marketplace intelligence, negotiation and partnership needs
  • Collaborate with Strategy, Analytics, Comms Design and Client Advice and Management to ensure alignment with and delivery against client KPI’s
  • Maintain daily client contact / manage client requests i.e. plan changes, budget changes, provide marketplace information
  • Develop and foster on-going relationships with media partners and community on behalf of client and agency
  • Oversee and present plan recommendations to internal and external client teams
  • Identify and present new and emerging partners and opportunities in the marketplace
  • Internal
  • Act as key liaison with internal implementation teams
  • Partner closely with internal and cross-departmental teams to ensure knowledge sharing
  • Attend and regularly led publisher meetings and conversations
  • Mentor and assist in the training of Associates and Negotiators
  • Vigorously review all work to ensure high quality standard
  • Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-
  • faceted, strategic partnerships, while delivering maximum strategic value and efficiency

  • Lead team in developing media plans that are strategic, deliver on client objectives, and meet goals
  • Participate in the development of KPIs and RFP’s with Comms Design
  • Manage partner negotiations, plan creation and presentation development
  • Provide superior negotiations delivering maximum strategic value and efficiency, using IPGMB benchmarking capabilities to ensure best in class rates and efficiency
  • Delegate appropriately to Negotiators and Associates to support plan development and execution
  • Lead and manage the daily shifting, reporting of budget and oversight of the client billing process
  • Manage the team’s workload and help prioritize with clients on conflicting deliverables
  • Maintain regular campaign oversight to ensure performance, delivery and optimizations are on track
  • Provide senior-level guidance and review on campaign reports, research, POV’s, and client presentations to ensure quality and client-readiness
  • Manage the Analytics and Ad Ops relationship to ensure proper tagging, reporting and optimization strategies
  • Commercial Secure best in class marketplace pricingFoster strong relationships with media partnersKnowledge of MAGNA’s investment strategies
  • Education :

  • Bachelor’s degree in related field or equivalent work experience
  • Work Experience :

  • 4+ years of experience in digital media planning
  • Experience across a variety of media channels
  • Skills :

  • Fundamental understanding of media tools as well as syndicated tools
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
  • Ability to delegate and oversee Associates and Negotiators workload
  • Ability to communicate concisely and clearly both orally and in writing
  • Experience with campaign management / ad serving technology : Double Click DART, Atlas DMT, Media Mind
  • Preferred working knowledge of third party Internet marketing research : comScore Media Metrix, Nielsen NetView, Plan, NetRatings, and others
  • About Us

    Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising.

    Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

    We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market.

    Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

    Our new world model is comprised of five central craft centers Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.

  • Please note this position sits in our office in DUMBO, Brooklyn.
  • Apply
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