Product Marketing Manager
Nashville or San Francisco or Sydney, US
4d ago

As a Product Marketing Manager you will drive the strategy and execute on the programs to differentiate Campaign Monitor in market.

You are the expert on the market, our buyers and competitors, and will effectively transfer that knowledge to the Sales, Marketing and Product teams to sharpen our go to market focus and improve our win rates.

In this role you will craft the fundamental positioning and messaging to communicate key differentiators for Campaign Monitor.

You will also work closely with the Product Management team on roadmap initiatives and build launch plans for new products and features.

The right candidate is a creative thinker that can understand deep technical topics and has a data-driven mindset to clearly track how product updates and positioning affect Campaign Monitor key pipeline, revenue and retention metrics.

Know someone who’d be perfect for this role? Be a pal, let them know.

You will be the primary connection point between the Product, Sales and Marketing teams, so your communication, enthusiasm and ability to work cross-

functionally is incredibly important. What will a Product Marketing Manager do at Campaign Monitor? - Partner with senior leadership to solidify market focus for the Campaign Monitor business, and work with marketing and product to ensure that we’re optimizing demand gen and the customer experience to meet the needs of that market.

Be the expert on market trends and distribute intelligence about products, customers, and competitors relevant for the Campaign Monitor business.

Establish a process and conduct the research to be the expert on our buyer personas - their value system, how they buy and their decision criteria Develop product positioning and messaging that clearly differentiates Campaign Monitor and serves as the foundation for our digital marketing initiatives Manage new product launch efforts including end-

to-end project management and the development of core content and customer communications to support the launch objectives Requirements : 3 -

5+ years of product marketing, technical marketing, product management or entrepreneurial experience - Experience at a marketing tech company preferred A Bachelor’s degree in business, marketing, or technology or relevant field of study Very strong written and verbal communication skills Willing to travel about 25% Preferred qualifications : Experience working with Product and Engineering teams to drive brand positioning and consumer thinking in product strategies and plans Experience working within the Marketing Technology space, with an emphasis on email and messaging Exposure to performing competitive market analysis Pragmatic Marketing experience or certification is a plus Experience in supporting Sales, Product, and / or Marketing teams in a mid-

sized organization Effective leadership, communication and interpersonal skills, with the ability to work in a fast-paced environment A bias for action for developing marketing plans and assets (web content, training decks) *Position location will be Nashville, San Francisco or Sydney, Australia

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