Marketing Data Operations Technologist IV
GoDaddy Operating Company, LLC
2d ago

Marketing Operations Technologist - Campaign Audience

Leverage your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddy’s outreach to those small business owners whose dreams are the backbone of our company.

You will work within a multichannel environment transforming strategic plans into digital marketing campaigns. You will exercise your talents as you challenge yourself -

turning strategic direction into actionable tactics and ultimately influencing our customers’ success.

A primary function of this role leverages technology platforms and ecosystems to build campaigns and processes while focusing on driving automation and scaling our operations globally.

This role transforms marketing plans into actionable production efforts via event / trigger based inflection points across our customer base and life-

cycles, combining with customer knowledge and models, and ultimately weaving an expanding stream of data and findings into unique and valuable multi-

channel communications. With this focus you will work closely with internal marketing groups as well as technology implementers to help create execution plans, organize campaign marketing within our automation platform and database infrastructure, and set up structures to optimize multi-

channel contact touch plans using both outbound and inbound channels.

  • Manage day-to-day operations related to cross channel marketing campaigns.
  • Translate marketing plans into production ready delivery modules within our platforms.
  • Identify and size campaign target audiences to inform prioritization.
  • Provide critical production support within our campaign platforms following SLA guidelines for up-time, campaign turn-
  • around, deliverability, and quality control.

  • Be responsible for extracting and analyzing large amounts of data across internal and external data sources with a primary focus on supporting ongoing marketing personalization.
  • Build database processes in support of automation and work with DBA resources to improve automation in existing marketing programs.
  • Architect data pipelines and data sources to support ongoing marketing efforts in multiple environments, partnering with development and data engineering teams as needed.
  • Conduct QA to ensure campaign roll-outs move seamlessly into existing marketing operations.
  • Follow guidelines to build and evaluate individual channel and multi-channel testing methodologies to ensure measurability in BI and other reporting environments.
  • Identify areas of improvement for organizing campaigns, enhancing our current processes and taking them to the next level.
  • Partner with channel operations teams, marketing business leaders and IT to capture pertinent information to accomplish all of the above.
  • Participate and contribute in an agile environment.
  • 3+ years of hands-on experience with SQL syntax, relational database models, and data driven marketing platforms.
  • Experience with Hadoop and Teradata databases is highly preferred.
  • Experience in campaign marketing environment, preferably with experience across integrated customer communications (email / phone / web).
  • Experience constructing marketing campaigns, A / B split testing, and workflows in marketing automation tools (i.e. : Adobe, SAAS, CIM, DMC, Aprimo, Unica, Infor Epiphany, other) a bonus
  • Working knowledge of customer data warehouses.
  • Ability to rapidly adapt to new processes, learn new systems and quickly diagnose and troubleshoot emergent issues.
  • Analytical and detail oriented approach to work.
  • Enjoy working in a fast paced, high-output, time sensitive environment.
  • Please note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.

    Professional Development

    GoDaddy helps keep employees fit and healthy with generous health benefits. From the best medical, vision, dental, and disability to on-

    site health and wellness assessments and employee assistance plans.

    GoDaddy is a strong believer in the value of higher education. The Education Reimbursement Program encourages our employees to pursue further education and advancement at the company.

    GoDaddy offers programs to help advance the careers of our employees. Programs include instruction led by our trainers, as well as opportunities for Tuition Reimbursement.

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    Retirement Plans

    GoDaddy encourages employees to take time away from work to Live Passionately. GoDaddy goes above and beyond to provide opportunities to enjoy time away from work and we provide generous time away to rest & recharge.

    We know that maintaining a work / life balance is the key to success. At GoDaddy, we provide many perks and amenities to help facilitate this balance.

    GoDaddy looks closely at the retirement provisions and provides a competitive 401k employer match program. Our retirement plans are designed to fund a comfortable retirement for our employees.

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