Sr Product Marketing Manager - Data
Verizon Media
Sunnyvale, US
1d ago

As Verizon’s media unit, our brands like Yahoo, TechCrunch and HuffPost help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect.

With technologies like XR, AI, machine-learning, and 5G, we’re transforming media for tomorrow, too. We're creators and coders, dreamers and doers creating what's next in content, advertising and technology.

Reporting to the Director of Product Marketing, you will be an integral part of Verizon Media’s global product marketing team, helping to build the strategy and approach to drive brand and business results.

You will help manage the marketing efforts for a portfolio of Verizon Media data and analytics products including our proprietary targeting, insights, and measurement capabilities.

Partnering with cross-functional teams, you will own the execution of messaging and positioning for data products, collaborate across our global and regional marketing, product, and communications teams to develop and deliver innovative programs and content that drive demand.

Attention to detail and eye for quality are critical to your success, and are imperative in your ability to represent the brand in everything from product development and design to outbound communications.

You are obsessed with tracking performance, and always have the data to prove what’s working and what isn’t. You are an extension of Verizon Media’s B2B Marketing Organization, regularly collaborating with product managers, business development, data privacy and sales teams.

Responsibilities :

Own GTM for Verizon Media’s proprietary targeting, insights, and measurement capabilities

Own messaging, positioning, HL marketing strategy, and thought leadership for Verizon Media’s data capabilities

Collaborate with internal teams on data education, evangelism

Be a valued SME for the organization on data-related topics

Become an expert on the competitive landscape and write / develop content which positions Verizon Media positively

Contribute to the development of sales enablement materials

Provide industry insight to product and sales

Key experience for new PMM

Bachelor’s in business administration, marketing, computer science, or similar field. MBA a plus

5-8 Years product marketing experience leading GTM for a tech company or related field

Experience working across multiple disciplines within an organization

Previous experience working with data-driven products

A solid understanding of data concepts and use cases in marketing / advertising.

Excellent writing and presentation skills

Self-starter with strong problem-solving capabilities

Verizon Media is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

Verizon Media is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment.

If you need accessibility assistance and / or a reasonable accommodation due to a disability, please email ApplicantAccommodation verizonmedia.

com or call 408-336-1409. Emails / calls received for non-disability related issues, such as following up on an application, will not receive a response.

Currently work for Verizon Media? Please apply on our internal career site.

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