National Account Manager - Convenience Channel
Canopy Growth Corporation
Bentonville, AR, USA
6d ago

The Opportunity

The National Account Manager will be responsible for managing sales and relationships with retail national accounts based out of the US.

This is an exciting fast-paced sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manner, is data and category driven, and has previous experience with retail chain management including joint business planning, sales management, and merchandise planning.


Selling and Influencing

  • Manage all national c-store accounts & establish Canopy Growth as a first-choice partner with these customers
  • Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service
  • Execute marketing initiatives and leverage them into consumer loyalty and sales
  • Effectively manage a given national account list, ensuring all administration records and information is up to date
  • Work with Regional or Territory Sales Managers to effectively lead industry and brand education sessions with national customers and their staff
  • Work together with each national account to develop programming, planograms and features
  • Achieve KPI targets on :
  • Volume and Share
  • In-store condition
  • Distribution
  • Product placement
  • Price accuracy and communication
  • Product quality standards
  • Compliance to approved outlet route plans and call frequency requirements
  • Representing Canopy in line with brand and merchandising guidelines
  • Relationship Management

  • Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan
  • Build and develop relationships with national account owners and / or executives at a head office level
  • Build appropriate programs, planograms and product features that benefit both Canopy and the national account
  • Communicate and work cohesively with the Territory Managers on distribution, programs and features
  • Planning / Self-Management

  • Execute Region annual plan and commitments
  • Manage own time including building effective weekly / monthly schedules
  • Maintain and accurately track annual sales identify factors that contribute to negative / positive sales variance.
  • Maintain and accurately track consumer budgets on time
  • Effectively manage a budget to drive volume and share growth within acceptable trade practices, according to brand strategy and merchandising guidelines.
  • Monitor and manage sales expenses within an allotted budget.

  • Execute all programs within established guidelines and, scorecard / recap results.
  • Collaborate with the Regional Sales Manager in planning sales activities and setting sales goals for assigned Region
  • Experience

  • An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy Growth’s and our customer’s business
  • Proven track record in achieving sales quotas and in-store condition KPI’s targets
  • Previous success in building and growing relationships with chain accounts.
  • Clean drivers abstract
  • A technologically savvy individual who is comfortable working in a data driven environment
  • Experience in CPG, Beverage Alcohol, FMCPG, or relatable industries an asset
  • 5+ years’ experience in Sales, Account Management, Category Management or Trade Marketing
  • Bachelor’s degree
  • Proven track record of working remotely and independently
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