Marketing Specialist - Consumer Care
Clariant
New Providence, New Jersey, USA
2d ago

Reference : 31251

Location : New Providence, New Jersey, USA

Clariant is a focused and innovative specialty chemical company, based in Muttenz near Basel / Switzerland. On December 31, 2018 the company employed a total workforce of 17,901.

In the financial year 2018, Clariant recorded sales of CHF 6.623 billion for its continuing businesses.

The company reports in four business areas : Care Chemicals, Catalysis, Natural Resources, and Plastics & Coatings. Clariant’s corporate strategy is based on five pillars : focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.

Responsibilities : Segment Marketing

Segment Marketing

  • Develops market insights to drive the segment strategy, including identification of key market & technology trends, retail & chemical market activities, customer needs, and competitive activities.
  • Gathers and regularly updates market intelligence on segment and sub-segment size, growth rates, and participation levels based on prioritization aligned with the Marketing Manager.
  • Synthesizes insights into strategic recommendations.

  • Continuously scans the market for short-term and long-term growth opportunities. Translates identified opportunities into workable business plans in coordination with the Marketing Manager.
  • Supports in development of plans and activities around strategy roll-out along with monitoring and evaluating sales force performance.
  • Innovation

  • Works closely with the Marketing Manager to perform gap analyses to identify opportunities for future products and application areas for the segments.
  • Develops new application knowledge working cross-functionally in global and regional teams as well as with distribution partners.
  • Provides regular training to sales on new product features, applications, market trends, and competitor differentiation.
  • Business Development & Engagements

  • Develops and executes operational marketing activities to broaden Clariant brand awareness in I&I and Home Care industry.
  • Collaborates cross-functionally to support and articulate capabilities, enlist support to provide understanding of customer needs and requirements, and proactively manage marketing developments.
  • Visits customers to assist with product launches, trend setting presentations, and market intelligence gathering to generate new prospect leads, advance existing opportunities and support customer retention.
  • Conducts innovation and other types of workshops with customers to generate new development projects.
  • Acts as a bridge between customers and Clariant product development resources, provides customers with claim support through collaboration with customers’ R&D and marketing staff.
  • Communications

  • Together with marketing and communications, defines annual communication plans (digital, exhibitions, conference presentations, advertisements, etc.
  • for the IHC segments.

  • Responsible for managing marketing communication tools including emailers; webinars; data analytics across Consumer Care segments (IHC and PC support role) to support in increasing brand awareness and market penetration in respective segments.
  • Interfaces with internal marketing and communications teams along external vendors to develop contents and leverage the tools to execute on communication plans.
  • Responsible for compliance with corporate branding guidelines and executes regional branding activities, in coordination with Regional and Global Communications.
  • Requirements :
  • BS / BA degree
  • BS / BA degree
  • Experience and / or knowledge in Home Care / I&I industries (I&I preferred) or Care Chemicals industries
  • 2-4 years of experience in Marketing, or Marketing Communications
  • Experience identifying market and / or technology trends and assimilating the data to support strategic decision-making
  • Ability to effectively manage multiple projects / tasks of varying complexities, meet deadlines and work well under pressure.
  • Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment
  • Travel up to 25%
  • Apply
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