Initiative - Analyst, Business Intelligence & Accountability
IPG Mediabrands
Brooklyn, US
11h ago
  • Please note this position sits at our HUGE office in DUMBO Brooklyn, NY
  • Position Summary

    We are looking for you - dynamic, best-in-class talent - to join the Initiative team as a Analyst, Business Intelligence & Accountability.

    The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results.

    Essential Functions

  • Provide meaningful insight for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid / owned / earned media, and consumer behavior
  • Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
  • Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
  • Accurately evaluate the effectiveness and performance of paid campaign advertising
  • Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platform to illustrate campaign performance
  • Have an innate curiosity for processes improvements and continually strive to be better
  • Coordinate Advertising Operations, Digital Partnerships, and Paid Search for campaign trafficking and quality assurance
  • Develop and maintain automated ETL processes by leveraging python and SQL databases to store and harmonize large datasets.
  • Education :

  • Bachelor’s degree, preferably in marketing, advertising, finance, business or a related field
  • Work Experience :

  • 0-1+ years of analytical experience, media / advertising industry a bonus
  • Skills :

  • Strong proficiency across the following platforms : Excel, PowerPoint, SQL, Tableau, Google Analytics, DoubleClick DCM, Python, & VBA
  • Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of PivotTables and complex formulas
  • Ability to digest and explain complex ideas to a diverse group of stakeholders
  • Must be able to collaborate across teams to produce strong insights to advance reporting and client deliveries
  • Experience with digital media measurement and reporting platforms preferred as well as programming languages
  • Experienced in effective dashboard designing with a focus on customizing to client needs
  • Ability to work under pressure and manage multiple priorities
  • Strong communication and presentation skills equally capable of interacting with peers and senior leaders
  • Must be a team player but also have the ability to work independently
  • About Us

    Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising.

    Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

    We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market.

    Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

    Our new world model is comprised of five central craft centers Client Advice and Management, Strategy, Communications Design and Partnerships, and Analytics.

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