Vice President, Enterprise Digital Marketing
Carle Place, NY
2d ago

Description, Inc. is seeking a Vice President, Enterprise Digital Marketing with a compelling record of creating and managing digital marketing strategies and leveraging marketing campaigns to deliver revenue growth.

The Vice President, Enterprise Digital Marketing will be responsible for the development and execution of digital marketing programs across our family of brands.

This position will be focused on Paid Search, Shopping Engines, Display, Paid Social, Affiliate and Video advertising, which requires a deep knowledge of digital marketing platforms, ecosystems and capabilities, including an understanding of the evolving MarTech / AdTech landscape.

The individual will be responsible for driving growth and innovation in digital marketing as well as achieving brands' sales and ROI objectives.

Specific Responsibilities include :

  • Highly collaborative. Ability to work across teams with varied skill sets and geography.
  • Strong communication and presentation skills.
  • Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting for our Gourmet Food brands.
  • Affiliate program management including planning, implementation, monitoring and analysis across our Flower and Food brands.
  • Display, Video and Paid Social program management including planning, direct execution, monitoring, testing and analysis.
  • Ability to partner with Senior Executives at our Floral and Food Brands to develop growth strategies and drive innovation.
  • Includes collaboration to develop seasonal budgets and performance objectives.

  • Accountability to drive agreed upon Brand sales growth and ROI targets for digital marketing programs.
  • Manage and develop a team of digital marketing executives to drive desired results.
  • Manage agency relationships to assist in program strategy development and execution where appropriate.
  • Monitor and research industry trends related to digital marketing and its related ecosystems, in order to continually improve knowledge and skills, in order to provide thought leadership in this area.
  • Identify new digital advertising new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
  • Requirements

  • 10+ years of digital marketing experience, either in-house at a direct to consumer brand or digital agency.
  • 5+ years of paid search, affiliate and display channel expertise
  • Experience in other digital channels is a plus
  • Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
  • Ability to partner with broad spectrum of staff, including Senior Management, brand-based marketing teams, Analytics, Creative, Finance, & Brand Strategy
  • Working knowledge of one or more of the analytics packages (i.e. Google Analytics).
  • Experience leading and managing teams to achieve online performance-based media objectives and across a variety of teams and organizations.
  • Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor.
  • Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment without a lot of direction or oversight.
  • Advanced computer skills are required
  • College degree required, MBA or equivalent a plus.
  • About Us

    1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, 1-800-Flowers.

    com® has been helping deliver smiles to customers with a 100% Smile Guarantee® backing every gift. The 1-800-FLOWERS.COM, Inc.

    family of brands also includes everyday gifting and entertaining products from Harry & David®, The Popcorn Factory®, Cheryl's Cookies®, 1-800-Baskets.

    com®, Wolferman's®, Moose Munch® premium popcorn, Personalization Universe®, Simply ChocolateSM, and SM.

    The Company also offers top-quality steaks and chops from Stock Yards® and gift baskets and towers from its DesignPac Gifts, LLC division.

    Loyalty programs, such as Celebrations Passport®, Celebrations Rewards® and Celebrations Reminders® are designed to deepen relationships with customers across all brands.

    The Company's BloomNet® international floral wire service and Napco SM floral gifts and seasonal décor division provide a broad-range of products and services designed to help professional florists grow their businesses profitably.

    1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards.

    Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol : FLWS.

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