Marketing and Sales Supervisor
Link-Belt Cranes
Lexington, KY, US
2d ago

Job Description Summary Essential Job Functions Supervise employee activities, applying the principles of teamwork, employee empowerment, Kaizen and ISO 9000, in such a way that they are motived to superior performance.

Ensure fair and consistent application of company policies Identify and analyze markets and customers for Link-Belt parts, including sales data and lost sales to identify market opportunities Determine distributor / customer needs, buying patterns and motivating factors, as well as competitors’ strengths and weaknesses Develop strategies, policies, and programs, including products, pricing, stocking levels, and incentives to maintain business and customer loyalty, and capture sales from competitors Benchmark comparable manufacturers and recommend changes to policies and practices to maintain a leadership position in parts support

Involved with part pricing function and policies to maximize margins while maintaining competitiveness and sales volume

Involved with part pricing function and policies to maximize margins while maintaining competitiveness and sales Provide support for distribution, sales, and Customer Service / Parts Technical group.

Identify and define requirements for Marketing Information and IT, and coordinate implementation of changes necessary to maintain and improve parts performance and controls Prepare annual department operating budget and departmental action plan

Participate in visits with parts distributors and developing sales strategy

Education 4 year college degree, preferred Program of Study Business / Marketing management or similar program of study Experience Five (5) years’ experience in a marketing related function in an equipment manufacturing / distribution environment Two (2) years’ experience supervising others Knowledge Thorough understanding of market analysis and sales forecasting techniques Understanding of various pricing policies, strategies and price list data creation and distribution Understanding of a company distribution network Basic knowledge of whole good products and technical background of parts business

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