Marketing Manager Demand Generation
Qualia
San Francisco, CA, US
5d ago

At Qualia, we are making it possible to close on a home with a click of a button. Families across the US are now resetting their expectations of how easy it can be to buy or sell a home.

We are fundamentally transforming the real estate industry. Our platform brings everyone involved in the closing process lenders, realtors, title agents, home buyers and sellers onto one shared, secure, mobile platform.

Qualia has grown significantly since its founding in 2015, and now handles more than 10% of the national real estate market.

Along the way, we've raised $40+ million in funding from 8VC, Menlo Ventures, Bienville Capital, Barry Sternlicht, and others.

Our growth is accelerating and we’re looking for a marketing leader who wants to join our team.

About the Role

You will own a specific business unit to execute and manage all multi-channel demand generation programs. Our marketing team is growing and looking for that next person to bring not only a strong action-

oriented attitude, but someone who will contribute to the next level of success for Qualia.

Importantly, you will act as Qualia’s Editor-in-Chief ; managing all freelance contributors and ultimately be responsible for our editorial voice.

The person in this role acts as part brand marketer while also partnering cross-functionally with Comms and Product Marketing to drive awareness, leads, and more.

Beyond content creation, you will leverage content-based strategies ranging from content placements to paid amplification to partnership placements to achieve your goals.

At Qualia, we are data-driven in everything we do. You should have a strong point of view and an outside-the-box, innovative approach to content marketing rooted in a passion for analytics.

Your day to day

  • Develop and execute measurable integrated demand programs that drive revenue within a specific business unit.
  • Manage program goals and budget, and track campaign and portfolio performance.
  • Forecast, measure, analyze and report on the impact of demand generation activities within focus business unit on sales pipeline, revenue and sales cycle length.
  • Own programs from initial conceptualization, execution of the creative process, program execution, and success measurement for a variety of channels including lead nurture campaigns, digital marketing programs, content syndication, etc.
  • Work closely with product and customer success to stay updated on new product and feature needs at different stages of the buyer’s journey.
  • Stay up-to-date with industry trends and map initiatives to a campaign calendar.
  • Own and drive your calendar of integrated programs and communicate program timing with sales to ensure timely follow-up of incoming leads.
  • Your background that likely makes you a match

  • 5-7 years of experience and a degree in a related field such as marketing or communications
  • Experience in B2B marketing, with exposure to enterprise organizations
  • Experience in editorial and strategic content marketing, with a focus on business, finance or technology
  • Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
  • Outstanding editing capabilities
  • Loves storytelling with excellent speaking, writing and editing skills
  • A strategic thinker capable of generating product and educational narratives
  • Track record of developing and managing a robust content development calendar
  • Gets energized from examining information, exploring new concepts and gets excited about innovating and new ways of working.
  • Why Qualia

  • The opportunity to join a smart and exciting team that is passionate about working together to solve a massive problem that impacts every home buyer and seller
  • A team culture that embraces individual curiosity, professional growth and development
  • Competitive salary, equity, and benefits
  • Centrally located Downtown office
  • Flexible vacation / time-off policy
  • Other fun perks like daily catered lunches, weekly happy hours & team trips
  • Apply
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