The Paid Digital Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Digital Advertising within Google AdWords and Bing Ads.
The role may also involve Programmatic Display and Paid Social Advertising campaign management within Facebook, LinkedIn, Twitter, and other third-
party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.
Essential Duties and Responsibilities
Maintain and continuously optimize five to eight client accounts
Demonstrate a deep understanding of clients' goals and business objectives
Must effectively present to clients in person or via conference call
Communicate effectively with client to ensure optimal satisfaction in program execution
Provide internal and external reporting with regards to the status of a project and how client and company goals are being met
Identify additional growth opportunities in other marketing channels
Manage and Execute Online Marketing Strategy
Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
Use campaign data to recommend and implement optimizations to improve overall campaign performance.
Data Analysis and Optimization
Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients
Continuously manage and adjust campaign budget allocation
Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting
Research Market Trends
Stay up-to-date on and advise clients of the latest trends in online search marketing
Undergraduate degree (BA / BS) plus 2+ years of PPC account management experience at a digital marketing agency.
Google AdWords Certification
Google Analytics Certification
Bing Ads Accredited Professional
Adobe Creative Suite experience
Proficient in Microsoft Office Suite including Excel, Word, and Powerpoint