Culver City, California
1d ago

Smashbox - Executive Director, Global Consumer Engagement & Marketing

About Us

The Estée Lauder Companies are the global leader in prestige beauty delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles the modern-day image factory where countless iconic celebrity and fashion images have been shot we are a prestige cosmetics brand with domestic and international presence.

Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible. As part of the Estee Lauder Companies family of brands, we will continue to grow and are seeking qualified candidates to join our exceptional team in Culver City, CA.

About the Job

Engage and delight the consumer across all brand touchpoints by cultivating an exciting and accessible brand experience through authentic and compelling storytelling that encourages brand exploration, love and loyalty.

About Your Responsibilities

Develop the brand consumer engagement strategy

Partner with Product Marketing, Creative, Online, Consumer Engagement, GBSC, Product Development, Finance, Regional Teams, Corporate Marketing, and GIS to define the consumer journey and create winning consumer messaging strategies across all touchpoints

Own and oversee the strategy and development of all global social and digital editorial calendars, and strategic global partnerships (e.g., influencers)

Set strategic vision of content creation, execution and dissemination strategies aligned with brand equity, platform relevancy and consumer targeting

Present and evangelize Consumer Engagement strategy to senior leadership and contribute to the development of the brand’s 3-year strategy

Lead Partnership with Regions and Affiliates to develop relevant and compelling marketing messages, with locally relevant extensions, through the development and continuous evolution of consumer engagement guidelines

Identify, scope and define Consumer Engagement workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams

Brand storytelling to amplify brand reach and engage consumers across channels

Kickoff and own the development of the 360 brief development including platform and story activation

Lead the strategy and prioritization of all brand asset creation (e.g., video, still images, etc.) and issue seasonal toolkits to Regions and Affiliates on how to deploy assets

Play an active role in Product Calendar development, having a strong Consumer Engagement voice from earliest stages of product concept development to launch

Present activation strategies to cross-functional partners and to senior leadership

Partner with Creative to generate fresh and engaging campaign ideas to deliver on program goals and deepen loyalty and affinity

Work with cross-functional partners to ensure E-commerce site, in-store retail immersion and social and digital experiences are cohesive and compelling

Understand the pain points of the regions. Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally

Enhance sharing of best practices globally and encourage optimization of existing initiatives

Analytics and consumer insights to drive performance, inform programming, content, spend and optimization strategies across consumer touchpoints

In partnership with ED, Strategy, Insights & Analytics, leverage strong consumer insights to connect dots and place the consumer at the center

Lead the establishment of and adherence to relevant KPIs for social listening, customer segmentation, audience development and platform selection that evolve according to trends and market feedback

Champion analytics usage throughout the function to accomplish strategic goals

Drive data analysis to inform decision-making for strategy development and adjustments as necessary

Enable team to track platform engagement and effectiveness through investment in appropriate analytical tools

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

Nurture a future oriented Talent strategy that drives internal engagement and external attraction

Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy

Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders

Identify the skills that will move the Brand to be a leader in consumer engagement across all platforms

Serves as enterprise-wide leader who champions change and aligns teams on the brand vision

Finance and Budget Management

Manage Global Consumer Engagement budget

Build budget investment priorities based upon key departmental objectives and issue spending guidelines to Regions and Affiliates

Digital champion

Inspirational storyteller

Trend hunting mindset

Strong passion for and experience in the beauty industry

Experiences You Have

Leading and developing a high performing team

360 programming development & activation

Social / digital campaign expert

Content creation & consumer storytelling

Working with International markets

Monetization of engagement activities


How You Will be Successfu l

Job : Marketing

Primary Location : Americas-US-CAA-Culver City

Shift : 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Job Number : 194205

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.

Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact tatechsupport

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