Mediabrands Data & Tech- Senior Associate, Marketing Data Operations
IPG Mediabrands
New York, NY, US
2d ago

Mediabrands brings the power of data to life in marketing. Our unique data assets, deep partnerships, cutting-edge technology, and outstanding talent make us the most complete’ data-

driven consultancy in the media industry.

We discover knowledge and create business intelligence for our clients. We deliver synthesis to drive execution, not just analysis.

Our strategic thinking fuels media planning and buying of our agency partners.

Position Summary

The Senior Associate, Marketing Data Operations helps run the control tower’ of MB’s data practice, managing and maintaining the efficient flow and implementation of client first party data assets, custom audience creation and monitoring overall utilization in support of financial tracking.

The role works cross-functionally between internal and external business, product and ad operations teams to gather requirements, develop plans, and execute feasible data strategies and tactics.

This role will manage day to day operations around data activation partners, and will help create process for tracking client data utilization and monetization.

Responsibilities

  • Work with agency client teams, Data Strategy and Insights teams to understand, document, and clarify client data needs (stated and unstated) related to audience creation and activation
  • Operate as a cross team liaison ensuring alignment both strategically and technologically to maximize the operational effectiveness and value of the client’s data assets.
  • Track and report on client data intake and activation / syndication along with ad hoc data requests on a client by client basis
  • Engage with client strategists and activation partners to create process for audience utilization and track related financial metrics
  • Collaborate with Product Management and Ad Operations to guarantee that data pipelines will enable efficient activation of client data and measurement of KPIs.
  • Partner with Finance to accurately track and document usage across agencies and help to communicate and facilitate billing processes for all audience related activity
  • Requirements :

  • Bachelor’s degree or higher
  • 2+ years of experience in digital media planning or media analytics, including a fundamental understanding of DSP, DMP, trading desk, or addressable audience segmentation
  • Experience developing new processes from scratch and implementing these processes across multiple organizations
  • Effective communicator who can simplify complex procedures
  • MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA / Excel Macros, SQL or other data manipulation tools
  • Abilility to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Tag management and database structure knowledge a plus
  • Apply
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