Demand Generation Specialist
San Carlos CA, United States
1d ago


  • Own measurement and analysis of funnel performance from lead to revenue
  • Lead initiatives targeted at increasing responsiveness in sales process and reducing friction / leakage in funnel
  • Identify improvement areas that drive measureable improvement in revenue contribution
  • Track lead follow-up and close against best in class benchmarks
  • Collaborate with channel to pilot prospecting campaigns with select Check Point partners
  • Contribute to ABM initiative by aligning marketing and sales targeting strategies
  • Integrate intent data and analytics into GTM process to target highest yield prospects with personalized journeys
  • Develop effective and actionable sales development, field sales and channel alignment and feedback mechanisms
  • Collaborate with marketing automation team to optimize nurture tactics as required
  • Identify best practices and develop playbooks and process to drive adoption
  • Desired Background

  • 3-5 years of experience in B2B marketing, preferably enterprise software / SaaS, with experience measuring full revenue cycle performance with data
  • Strong problem-solving abilities, including navigating ambiguity and analyzing and translating data into actionable strategies
  • Experience collaborating closely with sales development, field sales and channels
  • Experience leveraging people, process and technology to drive intelligent automation of customer interactions
  • Experience with MAP (Marketo), CRM ( and reporting systems
  • Detail-oriented, possesses intellectual curiosity, passion for performance-led decision making, ability to multitask and ability to thrive in a fast-paced environment
  • Excellent verbal and written communication skills experience developing compelling communications that engage customers and prospects a plus
  • Strong interpersonal skills, including ability to interact with and influence at all levels
  • Proficient in Microsoft Office (including Excel, Word, PowerPoint & Access)
  • EOE M / F / Veterans / Disabled

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