Associate, Paid Search
New York
3d ago

iProspect is the first truly global digital marketing agency, with 4,300+ employees in 93 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.

Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others.

In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies.

iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.

iProspect is looking for a Lead, Paid Search. The Lead is responsible for the strategy, management and execution of client paid search campaigns in alignment with client goals and KPIs.

You will partner with both internal and external parties to enhance paid search performance through testing new initiatives, performing key optimizations and establishing best practices.

This key, client facing role combines a strong balance of media strategy, project organization and relationship management.

Key Accountabilities :

Execution of paid search tactics, including but not limited to account and campaign setup, keyword expansions, creative updates and restructures

Development of keyword and creative proposals based on best practices; identified as iP's 'Brilliant Basics'

Ownership of daily QA to ensure accounts are running seamlessly from a budgetary, tracking and creative perspective

Daily Paragon communication and QA to ensure production tasks are being fulfilled and completed without error on an agreed upon cadence

Assist team with monitoring performance, budgets / pacing and conducting audits to ensure accounts opportunities are identified and implemented as necessary

Attend and participate in weekly calls, meetings and trainings to foster strong relationships and knowledge growth both internally and externally

Ensure reporting data, formatting and insights are completed in timely manner, facilitating through close collaboration with Paragon

Proactively provide updates on project developments, new activations, time management and pertinent performance results to team

Qualifications :

Knowledge of campaign management platforms such as Search Ads 360, Marin or Kenshoo

Certifications in Google Adwords, Bing Ads and related relevant platforms a plus

High level attention to detail

Familiarity with core Excel functionalities

Excellent communication skills both written and verbal

High levels of integrity, autonomy and self-motivation

Bachelor's degree required

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