UM - Analyst, Analytics
IPG Mediabrands
New York, NY, US
2d ago

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the UM team as an Analyst, Analytics. In this role you will assist in the analytics process for our top clients and help take analytics to the next level.

As an Analyst, Analytics you will become a subject expert in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation).

You will help drive the development & use of audience investment decision tools. This opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands.

Essential Functions

  • Manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions (sales, brand equity, search interest, website visits, social media, advertising activity)
  • Compile and assess competitive advertising media intelligence
  • Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
  • Create Dashboards using a variety of data visualization tools
  • Apply independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working.
  • Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
  • Contribute to the department’s overall capabilities and understanding of media and communications channels
  • Education :

  • Bachelor's Degree required
  • Work Experience :

  • Must have experience working with large datasets to uncover insights that are essential to business optimizations
  • 1+ years of experience in programming, relational database work or relevant academic experience.
  • Skills :

  • Expertise in Microsoft Excel and PowerPoint.
  • Working knowledge of relational databases like SQL
  • Must possess strong interpersonal, written, and verbal communication skills
  • Programming experience in at least one of the following : JAVA, Python, R or JavaScript preferred
  • Familiarity with comScore, Nielsen TV or Online, Simmons, MRI, Kantar, Clear Decisions, Rentrak, and social media analytical tools a plus
  • Experience using data visualization tools, such as : Tableau or Dataroma preferred
  • About Us :

    UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team.

    The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club.

    They proudly uphold the following values :

  • A full-service media agency, UM strives to use Better Science and Art to create moments that drive business momentum for brands.
  • Founded in 1999, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists over 4,800 employees across 130 offices in over 100 countries around the world.

    They are globally headquartered in New York, with six additional North America offices in Dallas, Detroit, Los Angeles, Miami, San Francisco, and Toronto.

  • Courage : having the courage to try the things that make us afraid, present something to a client that we know isn’t what they are expecting, taking on roles that we may be a bit intimidated by, inventing the future, etc.
  • Candor : pushing ourselves to have the hard conversations with colleagues, team members, clients and media partners that will make us all better.
  • Curiosity : being curious about the world, media, our clients and each other and using this curiosity to find new and innovate ways of doing everything we do.
  • Commitment : being committed to UM, our teams, and our clients and going above and beyond when it is required.
  • Community : being an active and positive participant in the UM community, our team and client communities, our local community and the world and creating valued communities with the people, clients and partners that we work with.
  • Caring : caring about those around us both their work lives as well as their personal lives and working to make everyone have as complete and fulfilling a life as possible.
  • As a company, they are constantly pushing themselves to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-

    evolving media landscape. Key clients include J&J, Sony, HULU, H&M, Coca-Cola, Hershey’s, Spotify Exxon, and BMW.

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