Senior Account Strategist - Digital/E-commerce
Digital Surgeons
New Haven, CT, US
3d ago

Senior Account Strategist - Digital & E-commerce

We are looking for a Senior Account Strategist with a proven track record of leading digital and e-commerce strategy. The right fit will have the ability to drive day-to-day performance as well as the long-term growth trajectory of our partners’ business.

Projects can include but are not limited to website / e-commerce management, database management, CRM / marketing automation, SEO / SEM, DTC / omnichannel systems integration.

The ideal candidate :

  • Agrees with our core values and is inspired and charged to lean into them
  • Lives and breathes digital analytics and strategy, has a creative eye, and is always up to date on the latest platforms, tools, and trends
  • Is customer-obsessed and have a deep understanding of DTC and online buying behaviors
  • Is unintimidated by tight timelines and ambiguity
  • Offers strategic advice and recommendations that drive results
  • What you’ll do :

  • Plan, manage and execute direct-to-consumer marketing campaigns across digital channels, including web, SEO / SEM, database management, email marketing and display advertising
  • Manage e-commerce analytics and KPI's, delivering ongoing reporting and actionable insights, and executing deep dives into issues or opportunities
  • Consumer centricity in an omnichannel environment †how to acquire and retain customers both in a digital as well as brick & mortar environment
  • Measure and track project performance and provide the insights, analysis, and actionable recommendations
  • Manage partners’ expectations with respect to direct-to-consumer services, identifying gaps between customer needs and technology capabilities, and work to find innovative solutions to those gaps
  • Create compelling and digestible narratives to internal stakeholders and clients with data; build polished, scalable, insightful decks / spreadsheets that benchmark performance and emphasize recommendations
  • Strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
  • Be data-driven to develop and prioritize initiatives, measure results, iterate when necessary, and support business cases
  • Monitor the competitive landscape, examine strategies of best-in-class retailers and keep up to date with industry research to identify emerging trends and make recommendations
  • In-depth understanding of web design and analytics
  • Analyze data and campaigns results in Google Analytics to provide ongoing insights
  • Maintain knowledge of e-commerce backend, feature integrations, products, and services while also recommending new products and enhancements to improve operational efficiency
  • Create, forecast and maintain key digital metric reports and dashboards for traffic and acquisition, conversion, spend and revenue forecasts
  • What you bring :

  • 3-5 years' experience in digital media and e-commerce
  • Keen awareness of current and changing landscape of DTC marketing channels and ability to assess ROI from each
  • Understanding of marketing and e-commerce KPI expectations and ability to manage to result
  • Highly analytical with a passion for utilizing data for increased business success
  • Experience with marketing automation, CRM, acquisition and retention
  • Extensive experience in e-commerce strategy
  • Deep experiences in the Shopify ecosystem (managing and updating products, promotions, content, merchandising, scheduling).
  • Experience with Search Engine Optimization (SEO), Social Media, Email marketing
  • Knowledge of Google products such as Google Analytics, Google AdWords
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