Database Marketing Analyst
Prairie Meadows
Altoona, IA
1d ago

Description

Provides technical and organizational support for Prairie Meadows including but not limited to : updating / creating reports, preparing database and direct marketing projects and providing analytics, and the ability to derive observations from trends and anomalies in data.

Analyze customer loyalty as well as the success of all direct marketing initiatives making appropriate adjustments to future programs.

Responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain, retain, and grow existing customers.

Executes all aspects of data related activities and direct mail, and administers the production of direct mail and player lists in accordance with established timelines.

Collects data on consumers, competitors, market place and consolidates information into actionable items, reports and presentations.

Administers the customer loyalty program and tier rankings, ensures procedures and protocols are followed, and that customers are engaged and communicated to efficiently.

Designs and implements marketing databases using software and tools provided by this company. Write and build queries and produce complex analytical, financial, and operational reports.

Utilize strong analytical, quantitative and research skills to support marketing functions to achieve property revenue goals.

Knowledge of current technological developments / trends in area of expertise with working knowledge of data warehousing, modeling and mining.

Minimum Requirements

Bachelor’s degree in business or related field preferred or a minimum of three years of relevant experience in the field with a proven track record of achievement and progressive job experience (education may be substituted with experience).

Prior casino experience given priority consideration. Must possess excellent analytical skills with proven market research analysis experience.

Knowledge of database management and marketing principles. Ability to interpret large amounts of data and the ability to multi-

task. Knowledge of basic accounting principles or finance. Must be detail oriented. Needs strong math / statistical skills.

Ability to communicate effectively both verbally and in writing. Competent in presenting facts and ideas in an organized and detailed manner.

Self-starter and must have strong follow up skills. Strong internal / external customer service skills. Able to be flexible and handle multiple projects simultaneously in a fast-

paced environment. Capable of working under the pressure of deadlines. Strong grammar and editing skills. Advanced Microsoft Word, Excel, Access and internet familiarity a must.

Working experience in Cognos, Micros, Crystal, OASIS, Constant Contact, MapInfo, Microsoft Access, Outlook and / or Publisher preferred.

Ability to lift up to 35 pounds.

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