Director of Analytics / Business Intelligence
Milestone Internet Marketing
Santa Clara, CA
1d ago

Director of Analytics, Business Intelligence Location : Santa Clara, CA Milestone is excited to bring on this role to lead analytics and business intelligence team in US and India office.

This person will work closely with counterparts in India and U.S. and will provide leadership and training on all BI initiatives such as tracking, reporting & business insights.

Competitive salary This candidate should have strong experience in analytics, tracking, automating business insights using prescriptive and predictive modeling.

This role will come up with creative ways to demonstrate value of milestone services to clients, troubleshoot and guide team to discern data trends and help in story telling customer business insights.

Compensation plans Comprehensive medical and dental Vacation, sick, and holiday pay 401K retirement plan with employer matching We are looking for an analytics and business intelligence leader with Top 75 fastest growing private companies in Silicon Valley Excellent communication and coaching skills Business data analysis, insights and visualization (reporting) skills Phenomenal employee growth opportunity Ability to understand client’s need and create reporting specification Defining vision for award winning analytic product keeping predictive and AI technology in mind aligning with buyers’ journey, digital strategy and customer vision.

Exciting and innovative work environment Coordinate with Analytics and product teams to ensure client strategy, KPI and customer goals, outcome are effectively shared Fun employee events and activities Ensure smooth analytics onboarding and delivery of Ad-

hoc Analytics services, CRO services Mentoring and coaching remote teams, CSM, Sales team Key Responsibilities : Manage and lead analytics team members across multiple offices Train client service team meaning behind numbers Scale analytics and BI services by strengthening analytics product and platform and using data clustering, predictive modeling Provide counsel to various disciplines within the organization (Strategy / Planning, Account, Creative, Technology, Production) and clients across digital marketing channels to develop measurement and optimization solutions.

Define business logic to drive marketing campaign design, including complex experimental design with multiple test and control cells.

Collaborate with business owners to identify opportunities for solutions and translate into analytics requirements and deliverables.

Produce Digital Marketing reporting and insights across omni channel (e.g., Paid Search, Paid Social, Video, etc.), and marketing channels (e.

g., email, websites, etc.) keeping customer journey and customer goals in mind Oversee the delivery of client weekly, monthly, ad-

hoc performance reports (e.g. digital media dashboards) via Tableau and Milestone platform Play an instrumental role in evolving and designing new, innovative measurement tools, managing the process through to delivery and take ownership of roll out within the organization.

Execute and manage ad-hoc marketing campaign analysis, mining for deep insights that will drive business results and inform strategic planning and optimization.

Be an expert in the field of business data analysis and sound knowledge of SEO, SEM, CRO and Social Knowledge and Skill Requirements Demonstrated ability to foster strong client relationships Demonstrated ability to foster ideas and growth among a team of associates Experience managing cross functional teams with a primary role supporting multiple teams of analysts Demonstrated proficiency in managing multiple marketing channels Demonstrated proficiency in digital and customer centric marketing Experience with digital marketing, web analytics, or audience management preferred (Omniture, CoreMetrics, Google Analytics, WebTrends, Krux, Salesforce, etc.

Media Platforms and 3rd Party Tools (Google AdWords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.

CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.) of their consumers and Milestone’s Digital Marketing Cloud Solution

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