Develop innovative ways to communicate marketing messages via integrated marketing programs that include direct mail, email, web, video, collateral, and that support tradeshows and events.
Ensure marketing messaging is consistent and drives the key messages in an impactful way.
Write copy for all of the above in a manner that is audience appropriate, impactful, and that follows writing best practices.
Effectively interact with Sales or other internal clients, as appropriate, in order to determine requirements and design programs that meet campaign objectives.
Utilize a metric-driven approach to determine which campaigns / programs are most effective, and leverage these learnings to adjust future marketing activity.
Project manage all the parts of their campaigns to ensure they are delivered in a timely manner.
Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department’s online project management software.
Obtain product or service information by interviewing, or requesting such information from necessary parties including internal division subject matter experts, or clients.
Write product fact sheets, brochures, case studies, newsletter articles, advertising, social media, blog posts, and other material as requested by the Marketing Manager.
Minimum of 4-6 years marketing experience
An understanding of marketing communications vehicles including email, direct mail, collateral, video, web, and tradeshows.
Experience effectively managing a variety of marketing projects and timelines
Strong writing skills and experience
Bachelor’s degree in a related field or equivalent experience
Technology / software industry experience strongly preferred; public sector experience preferred
Macintosh or PC skills in Microsoft Office (Word, Excel, Powerpoint, Outlook)
Experience with the Adobe Suite of products (Adobe InCopy, PhotoShop, Illustrator) preferred
An understanding of graphic applications, image / media files, web media / interactive marketing, etc.
A positive attitude with a desire to go above and beyond expectations is key to the success of this role
Requisition Number : 10-19-042
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