We are looking for you - dynamic, best-in-class talent - to join the Reprise team as an Associate Director, Search. The Search Associate Director is an agency position, generally requiring 5+ years of paid search and social media experience.
This role is an initial leadership role within Reprise with a wide range of responsibilities. This role will lead the day-
to-day client relationship, focusing specifically on execution as well as agency / partner relationships, driving advanced thinking and providing execution against that thinking.
Additionally, there will be a team leadership aspect within the role, as well as any necessary tasks required for day-to-
day execution and success of your brands.
Focus on execution of campaigns for search and social, as well as distribution of campaign set up, new launches and more to local markets globally
Trusted advisor to client, with demonstrated ability to lead the client relationship, across all levels, locally and globally
Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for Reprise
Mastering, identifying and communication of trends in search and client industries globally, fully understanding there will be local nuances to be catalogued and followed
Establishes current and long term goals and objectives for responsible accounts, subject to approval by the Director and / or Group Director
Manages the overall day to day activity of associated Search Directors and liaises with strategists to ensure key strategies and vision are deployed
Oversight of recommendations for division of budget - accounting for media spend, agency fees, tracking fees, etc
Take ownership (with leadership assistance) of creation and presentation of all client presentations, including Weekly, Monthly and Quarterly client / partner meetings
Lead paid search integration / value-add in all other media aspects as well as ability to discuss fundamentals of other media types such as SEO, Programmatic, Social, etc.
Create and present case studies, POVs, etc.
Analyzes search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocations
Display management skills, and lead day-to-day aspects of the search team
Experience analyzing multi-touch attribution reports
Have clear POV on best practices for how to manage Vendor Relationships
Express differences on Media Metrics
Show Critical Thinking & Problem Solving on a daily basis
Lead discussions on Attribution, Audiences and Intent internally and externally
Clear POV on value of mobile vs desktop
Clear POV on the future of Search and Social
Responsible for management of direct reports as well as overall development and success of the team
Lead, develop and manage staff. Offer guidance support, direction and provide development opportunities
Ensure team has received all tools and training to excel in their roles. This includes but is not limited to deal math, sales techniques and excel
Main team contact for questions or problem solving
Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity and challenges for staff, maintaining positive morale, partnering with HR and Business Leads on supporting organizational objectives
Cascades information and empowers the team to action
Defines and executes on corporate culture initiatives
BA / BS or equivalent in Marketing, or a related field is preferable
Work Experience :
5+ years of experience with within an agency environment required
E-Commerce or highly accountable DR account experience is a plus
Advanced / Cutting Edge knowledge of Google, Yahoo & Bing
Advanced / Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or Search Ads 360
Polished presence and presentations skills
Excellent writing skills with an attention to detail
Mastery of Microsoft Excel, Word, and PowerPoint is required
Highly organized with the ability to multitask and handle other duties as assigned
Spanish proficiency is a plus
At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-
first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward -
efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE : IPG), Reprise is headquartered in New York with over 40 offices around the world.
To learn more about how we can empower your business, visit reprisedigital.com now.